Dong Thi ERP: Building A Travel Operations Platform For Multi-Market Travel Distribution
A case study on how Enet developed an operational ERP platform to connect inquiries, quotations, bookings, suppliers, loyalty and real-time travel service delivery.
Dong Thi ERP was built from real travel agency and DMC workflows, helping teams manage complex travel operations across multiple markets with better structure and visibility.
Case Study Snapshot
Travel agency, DMC and travel distribution operations.
Custom ERP platform for travel operations.
Quotation, booking, supplier coordination, loyalty and visibility.
A Travel Business With Multiple Operating Layers
Dong Thi operates across inbound, outbound and destination management workflows. The business works with travel agents, suppliers, hotels, transport providers and service teams across different markets. As operations expanded, the need was no longer only to manage bookings, but to connect the full travel operating process.
Travel Operations Become Complex Before They Become Large
The challenge was not only volume. It was coordination, visibility and consistency across teams and partners.
Fragmented Information
Requests, prices, supplier notes and booking details were spread across multiple channels.
Quotation Complexity
Each inquiry required coordination across hotels, transport, attractions, meals and destination services.
Supplier Coordination
Teams needed a clearer way to manage supplier confirmations, rates and service delivery.
Partner Loyalty
Agent relationships required structured service levels, prioritization and long-term engagement.
Operational Visibility
Management needed real-time visibility into active groups, booking status and service execution.
AI Readiness
Before AI could support operations, workflows and data needed to become more structured.
An ERP Built Around The Travel Operating Flow
Dong Thi ERP was designed around the full journey from inquiry to service delivery.
Core Components Of Dong Thi ERP
The platform connects commercial, operational and management workflows in one system.
CRM & Inquiry Management
Capture partner requests, customer needs and source market information.
Quotation Workflow
Support request, response, pricing, proposal preparation and approval flow.
Booking Management
Track confirmed services, customer details, booking status and internal handover.
Supplier Coordination
Manage hotels, transport, guides, restaurants and destination service providers.
Partner Loyalty
Support Silver, Gold and Platinum partner tiers with defined service priorities.
Operational Dashboard
Provide visibility into active groups, service status, team workload and reporting.
From Sales Request To On-The-Ground Delivery
The system was designed to reduce operational uncertainty, not simply to store booking data.
Inquiry
Capture request details, source market, travel style and partner context.
Quotation
Coordinate rates, services, proposal options and approval steps.
Booking
Convert confirmed proposals into operational booking records.
Operations
Coordinate suppliers, services, guides, transport and delivery status.
Reporting
Measure performance, visibility and operational consistency.
Loyalty
Strengthen long-term partner relationships through structured service levels.
What This Case Study Shows About Travel ERP
The most important lessons were operational, not technical.
Booking Software Is Not Enough
Travel businesses need connected workflows across inquiry, quotation, supplier coordination and service delivery.
Loyalty Is An Operational System
Partner loyalty becomes meaningful only when service levels, response time and prioritization are structured.
AI Needs Structured Operations
AI becomes useful after data, workflow and reporting foundations are properly organized.
Enterprise ERP For Operational Businesses
Dong Thi ERP reflects Enet’s approach to building ERP systems around real business workflows rather than generic software modules.
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